Business Scope

Project development

Regarding project development, we focus on the cities with healthier property market development, and join forces with big developers in China to invest in quality complex projects in target cities on a one-share-one-vote basis. As a professional financial investor, Ping An Real Estate leverages its considerable investment experience, efficient risk management and capital strength to work together with its partners to bring about a win-win situation.

--CBD Project•Jinan

Located in the new center of Jinan, and integrating 5A office buildings, 5-star hotels and boutique shopping centers, it is a high/mid-end CBD project, with a floor area of 174,000 m2, a plot ratio of 4.9, a capacity building area of 854,000 m2 (an area of 174,000 m2 for high-rises). With a 360m high-rise, Ping An Real Estate is aimed at erecting one of the five landmark buildings in Jinan central business district in the future. Currently, Longfor, Vanke, Yanlord and China Merchants are introduced to develop the project together.

--CMSH-OCT real estate debt investment plan

The investment project is a large-scale commercial complex in Shenzhen, where the project company borrows money, and China Merchants Shekou Holdings and OCT Holding Limited provide guarantee by equity ratio) China Merchants Shekou Holdings and OCT Holding Limited are large listed companies with state-owned enterprise background. They have stable business operations, high profitability, and experience in commercial real estate development and operation.

Financial products

Regarding financial products, we offer specialized and customized integrated finance products to clients by following Ping An Real Estate’s development strategies and business models, and keeping risks under strict control. Thanks to our flexible transaction structure and rigorous risk management measures, we have fulfilled specific needs of quality clients while exercising full control over debt risks, demonstrated our core competitiveness, and built a bigger market share in the industry.

Industry development

The industry development unit, supported by Ping An Group's huge advantages in finance and comprehensive resources, explores the full potential of urban development. A full-chain eco-system for innovation and entrepreneurship is formed through overall land planning and operation, industry introduction, and resource integration. The target is to build an urban eco- development model which integrates health, technology, finance, and logistics, and combines health resorts, healthcare, education, leisure, hotel, and commerce. Projects underway include: Viva Green -- a representative Chinese health resort for all ages, and wellness travel destinations & leisure communities Viva Ville Wuzhen, Viva Ville Xishuangbanna, and Viva Ville Chongming.

Viva Green -- The benchmark project of Ping An Real Estate -- Viva Green -- is located in Tongxiang, known as the“Chinese city of wellness and retirement”. A total of nearly ten billion was invested in the construction of the 2,800 mu (approximately 1.87 square kilometers) health and retirement resort complex with low density, abundant vegetation, and ideal ecological surroundings. Designed by 5 international teams, including JWDA from the US and Shiga Design from Japan, Viva Green combines first-class resources and operation teams. The resort introduces edge-cutting healthcare and education resources, and the world-leading CCRC (Continuing Care Retirement Community) model.

Viva Ville Xishuangbanna -- Located in Jinghong, the capital of Xishuangbanna Prefecture, Viva Ville Xishuangbanna covers an area of 20,000 mu (approximately 13.33 square kilometers) planning and enjoys a total investment of 15bn yuan. Based on the ecological restoration of tropical rainforests and built along the natural mountainous landscape, the winter resort weaves unique features of Xishuangbanna, such as rainforests and mountains, and Dai (an ethnic group native to the region) customs and exotic feelings, into an integrated light-style health-preserving holiday experience with exposure to Southeast Asian cultures and tropical scenery. Upon completion, Viva Ville Xishuangbanna will include high-end amorous hotels, health pavilions, natural hot springs, and various wellness facilities.

Viva Ville Wuzhen -- Viva Ville Wuzhen, heavily invested by Ping An Real Estate, lies in the world-renowned cultural tourism destination and heart of Southern China – Wuzhen. The project sits at the junction of Ziye Road and Wuzhen Avenue, 2 kilometers away from traditional scenic areas, 20 minutes from Tongxiang high speed rail station, and an hour from the Yangtze River Delta. Jointly created by world-leading teams, the project covers a gross area of about 800,000 square meters with wooden cottages, island hotels, waterside stores, cultural inns, and maker towns. The cultural inn“Hua Jian Tang” is introduced to this global composite destination for cultural travel.

Long-term rental apartment

With Ping An Group’s edge in integrated finance and the company’s core capabilities in project investment, asset management, and financial innovation, the company joins hands with powerful long-term rental apartment developers and brand operators in China. By following the "asset-heavy + asset-medium + asset light" development model, the company focuses on asset investment and management related to long-term rentals in core target cities. It is dedicated itself to integrating all resources in the long-term rental industry.

Langshiyu Long-term Rental Apartment (Shanghai Senlan)
The Apartment is located in Pudong Senlan International Lifestyle Complex, a well-known independent complex in Shanghai. Being close to Zhouhai Road Station of Metro Line 6, it is facing Shanghai Pilot Free Trade Zone to the north as well as Century Avenue and Lujiazui Commercial District to the south. It comprises of a total of 752 rooms, with the total floor area of 46,000 square meters. The fancy, white-collar apartment is operated and managed by Langshiyu, a brand of Landsea Group.

Youtha Apartment (Guangzhou Science City)
It is located at Guangzhou Science City in Huangpu District, where most of the scientific research and development companies are established. It is easily accessible and in the proximity of Tianhe Software Park. It serves white collars working in Guangzhou Science City, a advanced technology center. It comprises of a total of 224 rooms, with the floor area of 11,000 square meters. The Apartment is operated and managed by Youtha, a brand of China Resources.

Merchants Garden City（Shanghai） -- Apartment One is an original brand of long-term rental housing project launched. The positioning of this project is a high/mid-end brand apartment within the district. With a product mix of “service apartment + boutique white-collar apartment”, the project plays a leading role in branded apartments within the district. It is a flagship project of Apartment One in Shanghai, owning a total of 960 long-term rental rooms.

Strategic investment

The strategic investment team focuses on company-level equity investment in Chinese real estate players with sound growth prospects, acquisition of packaged assets and projects, and other special opportunity investments.

Strategic and offshore investment in Landsea Green Properties Co., Ltd.
Ping An Real Estate Co., Ltd. acquired a stake (9.9% of the issued share capital of the Landsea Green Properties) in and perpetual convertible securities of Landsea Green Properties (HKSE:106).Landsea Green Properties Co., Ltd. is a leading developer and operator of green tech properties in China. Landsea Green Properties Co., Ltd. is a subsidiary and the sole listed platform of Landsea Group. Landsea Group is based in Nanjing. The listed company has a market cap of HKD 2.5 billion and total assets of RMB 11.7 billion.

Sasseur company-level equity investment
In January 2016, Ping An Real Estate acquired a 15% stake in Sasseur Group, becoming the third largest shareholder of the company. Sasseur is a leading outlets developer and operator in China. The company integrates entertainment and artistic atmosphere into the operation of outlets. With its unique business model, Sasseur's business is well developed in tier-2 cities. The founder family has extensive business experience and international brand resources, and has a profound and comprehensive understanding of the outlets industry. At present, there are a total of 9 outlets projects in the country, 5 of which have been put into operation. The retail sales of Chongqing Xi Ao Flagship Project exceeded RMB1.8 billion in 2015, ranking among the front-runners across the country.

Tishman Speyer Pier 4(Boston)
Ping An Real Estate and China Life joined hands with Tishman Speyer, the top-tier real estate developer in the US to invest in the PIER 4 project in Boston. This is Ping An Real Estate's first investment project overseas. This project is located in the Seaport District of Boston, occupying most of the area in Pier 4, including a 13-storey office building, a 9-storey building with 100 apartment units as well as low-rise commercial facilities, etc. The residential part targets the local high-end individuals, and the office building will obtain LEED gold certification.

Mirvac St Leonards Square (Sydney)
Ping An Real Estate joined hands with the renowned real estate company Mirvac in Australia to invest in the residential development project in St Leonards of Sydney. The project is located in Lower Northshore of Sydney with perfect surrounding facilities and beautiful environment. A great number of big companies are based here. The project aims to build two buildings (a 28-storey building and a 36-storey building), including apartments, a small number of office spaces and ground floor commercial facilities. The project targets high-income customers.

Commercial real estate

The commercial real estate unit is committed to the investment, acquisition, construction, and asset operation of land and properties for commercial usage as well as the allocation of Ping An Group's insurance funds in the commercial sector. Main businesses include investment advisory, engineering management, and asset management, which cover the entire life cycle of an investment. With precision region selection and product positioning, Ping An Real Estate now runs three product lines, namely Ping An Finance Centre, Ping An Fortune Centre, and Ping An Tower, with first-class management teams. The company engages in the planning, construction, renovation, investor attraction, sales, and operational management of various forms of properties, such as urban complex, office building, shopping mall, and supporting commercial facilities.

Ping An TEDA Finance Centre • Tianjin

Ping An Finance Centre • Shenzhen

It is a 118-storey mega tall skyscraper located within the Central Business District of Shenzhen, with a floor area of over 600,000 square meters. The building comprises Grade-A offices, a high-end shopping mall, a five-star hotel as well as a public observation deck. This high-rise building represents the new landmark of Shenzhen, and is well-known for its cutting-edge technologies.